About me
Hey there! I'm Benjamin, a Head of Design and Product Leader who wields code and illustration like a digital Swiss Army knife. By day, I have spent the last 15+ years crafting user experiences for massive global platforms, from scaling products to 140M+ users at Google (Waze) to designing monetization loops that drive startups to profitability. Whether I’m building and mentoring elite design teams, scaling DesignOps, or diving deep into product strategy, my goal is always to align high-fidelity craft with hard business outcomes.
But leading teams and wrangling complex product ecosystems is just the first level! When I'm not aligning roadmaps or obsessing over the perfect micro-interaction, I'm a passionate explorer of creative mediums. Music? I play the guitar and build digital-hybrid loops. Video games? I love both playing them and getting my hands dirty building them, currently, I'm the sole creator architecting a 5-world puzzle-adventure game.
Beyond the tech world, I'm a self-proclaimed hummus connoisseur (#priorities), a wanderer with a thirst for new cultures, and a lover of philosophical discussions that delve into the beautiful absurdity of the world (bonus points for post-discussion movie and Studio Ghibli marathons).
Let's connect! I'd love to hear about how we can scale your product, or simply bond over a shared love of good food, the boundaries of generative design tools, Studio Ghibli magic, or the thrill of creating the next great game or song.
Revyze
Founding Designer
Sep 2024 - July 2026
Paris, France
(Remote from London, UK)
As the founding designer, operated as the sole design function (product, visual, UX writing) in the company, instilling experimentation and high standards.
Architected mobile-first gamification loops (XP, badges, weekly events) that increased M1 retention by 15% and boosted avg session length by 60%.
Led end-to-end design for core monetization flows, including subscriptions and micro-transactions, lifting free-to-paid conversion by 3% and trial-to-paid by 40% in the first quarter.
Partnered with founders on product strategy and international expansion milestones.
Yubo
Head of Product Design
Sep 2020 - Jun 2024
Paris, France
(Remote from London, UK)
Led a multi-disciplinary team (design, research, content) and set a cohesive product design strategy.
Standardized design processes and scaled DesignOps across iOS/Android, accelerating feature delivery to a 2-week sprint average without compromising product quality.
Directed the design of premium and micro transaction features, directly contributing to a 130% increase in MRR, driving the company to profitability/profit break-even.
Tight collaboration with execs and PM/Eng on roadmap, KPIs, and experimentation.
Head of Product Design
Aug 2018 - Aug 2020
Senior Product Designer
Sep 2013 - Aug 2018
Tel Aviv, Israel
Owned product design across Driver App, Carpool, Ads, and in-car integrations.
Built, managed, and cross-functionally embedded a 10+ person design team across 10 distinct product squads, directly increasing design shipping velocity and cross-platform UX consistency.
Established a unified design language and raised UX consistency across platforms.
Bezalel Academy
Co-lecturer
Oct 2013 - Jul 2014
Jerusalem, Israel
Co-led the “Design of Playful Environments” studio course, delivering lectures on video game design and gamification principles.
Provided design feedback and mentorship to students, contributing to curriculum development.
mantis. (NGSoft)
Web Designer
Sep 2011 - Aug 2013
Tel Aviv, Israel
Designed and developed intricate information architectures and user interfaces for high-profile clients such as Amdocs, James Richardson, Microsoft, and Tel Aviv Student Union.
Created comprehensive branding solutions, ensuring client satisfaction and brand coherence.
Disco Dungeon
Lead Visual Artist
Mar 2020 - Present
London, United Kingdom
Owning end-to-end visual DNA (characters, environments, UI/UX, VFX) and bridging design with engineering through direct integration and optimization in Godot.
Bezalel Academy of Art & Design
B.Des of Visual Communication - Interactive design department
Oct 2007 - Jul 2011
Jerusalem, Israel
St Genevieve Institut - Technologic & Art High School
European Baccalaureate of Applied Arts
Sep 2003 - Jul 2005
Paris, France
Product Design
Web Design
Digital Design
Coding / Vibe Coding
User Interface Design
User Experience Design
Design Systems
Prototyping
Brand Design
Product Strategy
Motion Design
Graphic Design
Art Direction
Video Editing
Game Design
Illustration
Concept Art
Animation
Design Management
Design Mentoring