Yubo
Head of Product Design
Sep 2020 - Present
Paris, France
(Remote from London, UK)
Built and led a high-performing team of designers, writers, and researchers, delivering innovative design solutions for Yubo's mobile apps and internal tools, resulting in drastically increasing revenues while keeping user engagement stable.
Collaborated on strategic planning and roadmap development as part of the executive team, aligning product and business goals.
Owned end-to-end design processes, fostering a culture of excellence, innovation and cross-functional collaboration.
Head of Product Design
Aug 2018 - Aug 2020
Senior Product Designer
Sep 2013 - Aug 2018
Tel Aviv, Israel
Led all product design efforts for Waze's suite of applications, encompassing Driver App, In-car Integration, Carpool, Web, and Ads.
Built and led a talented team of designers and writers, fostering a culture of excellence and innovation.
Strategically allocated design resources across 10 squads, balancing individual career aspirations, skills, and project needs.
Championed a cohesive user experience across all platforms, collaborating with cross-functional teams.
Bezalel Academy
Co-lecturer
Oct 2013 - Jul 2014
Jerusalem, Israel
Co-led the “Design of Playful Environments” studio course, delivering lectures on video game design and gamification principles.
Provided design feedback and mentorship to students, contributing to curriculum development.
mantis. (NGSoft)
Web Designer
Sep 2011 - Aug 2013
Tel Aviv, Israel
Designed and developed intricate information architectures and user interfaces for high-profile clients like Amdocs, James Richardson, Microsoft, and Tel Aviv Student Union.
Created comprehensive branding solutions, ensuring client satisfaction and brand coherence.
Disco Dungeon
Lead Visual Artist
Mar 2020 - Present
London, United Kingdom
Defined the art direction and established the visual DNA for Disco Dungeon, a mobile turn-based puzzle-adventure game.
Crafted compelling visuals, including characters, environments, animations, UI/UX, and visual effects, ensuring a seamless and engaging user experience.
Integrated and optimized visual assets within the Godot engine for seamless in-game implementation and performance.
Bezalel Academy of Art & Design
B.Des of Visual Communication - Interactive design department
Oct 2007 - Jul 2011
Jerusalem, Israel
St Genevieve Institut - Technologic & Art High School
European Baccalaureate of Applied Arts
Sep 2003 - Jul 2005
Paris, France
Product Design
Web Design
Digital Design
Coding
User interface Design
User Experience Design
Design Systems
Prototyping
Brand Design
Product Strategy
Motion Design
Graphic Design
Art Direction
Video Editing
Game Design
Illustration
Concept Art
Animation
Design Management
Design Mentoring