As Head of Product Design at Waze, I owned the end-to-end design strategy for the world's largest community-based navigation app (140M+ MAU). My scope encompassed the core Driver App, Carpool, Ads ecosystem, and complex in-car integrations, ensuring a unified experience across every touchpoint.

My primary mandate was to build and manage a 10+ person design team, resourced across approximately 10 distinct product squads. By aligning talent growth with product needs, I successfully embedded designers into cross-functional teams, which directly increased our shipping velocity and ensured cross-platform UX consistency.

As the central design authority, I championed a unified design language that raised the UX quality bar across all platforms. I acted as a critical bridge between product, engineering, and marketing, ensuring that every design initiative, from individual in-car features to global ad-product roadmaps, was strategically aligned with the company’s business objectives. My focus remained on creating seamless, intuitive experiences that empowered millions of drivers to navigate their worlds more efficiently.