Outsmarting
Traffic
Together
RoleS
Year
Project type
Medium
final product
Overview
Unlike traditional navigation apps, Waze ditches the static for the dynamic. This community-driven platform uses real-time data from millions of drivers to outsmart traffic woes.
Traffic jams? Waze reroutes you. Accidents ahead? Waze warns you. Even road closures and pesky speed traps can't slow you down with Waze by your side.
By contributing real-time updates and collaborating with fellow drivers, Waze fosters a smarter and more efficient driving experience for everyone.
My Role
At Waze, my mission was to ensure every driver had a smooth ride, guided by user-centric design principles.
As Head of Product Design, I spearheaded this philosophy across the company, influencing the design of the Waze Driver App, In-car Integration, Carpool, Web platform, and Ads.
My focus was unwavering: create a seamless and intuitive experience that empowered millions of users.
Building a strong team was paramount. I fostered a collaborative environment, mentoring a talented pool of UX designers and writers. As the design authority, I provided guidance and oversight, maintaining a holistic vision of the product. This meant anticipating potential roadblocks and ensuring all design efforts, from individual features to overall branding (in collaboration with Marketing), worked together flawlessly.
To achieve this, I championed cross-functional collaboration, acting as a central point of contact for Product Managers, developers, and other teams. By strategically allocating resources and fostering communication, I ensured Waze delivered an exceptional user experience that empowered drivers everywhere.
