As the Founding Designer and Product Leader at Revyze, I operated as the sole design function, driving both the strategic product vision and the hands-on technical execution. I architected the core user experience from the ground up, championing a culture of design excellence to engage our Gen Z user base.

Working directly with the founders, I owned the product and design roadmap, aligning short and long-term design goals with overarching business and educational objectives. I spearheaded end-to-end product development, from early-stage user research and creative ideation to high-fidelity prototyping and polished visual design.

My focus was heavily anchored in measurable business impact. By architecting mobile-first gamification loops (XP, badges, weekly events, progression and streak), I helped drive a 15% increase in M1 retention and boosted average session length by 60%. Furthermore, I led the end-to-end design for core monetization flows, lifting free-to-paid conversion by 3% and trial-to-paid by 40% in the first quarter.

Crucially, my impact extended beyond design software. I bridged the gap between design and engineering by implementing front-end features directly into production. By leveraging advanced AI tools like Claude Code, I rapidly translated design concepts into shipped code, fostering a hyper-efficient workflow that turned strategic vision into live, revenue-generating features at an unprecedented speed.