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Overview
Yubo is a social networking platform designed for Gen Z, where users can connect through live streaming and real-time interaction.
It focuses on creating a fun and pressure-free environment for making new friends, chatting, and sharing experiences.
Yubo offers features like live video streaming, group chats, and interactive games, promoting a safe and inclusive community. The app emphasizes authentic social connections, allowing users to meet like-minded people and build friendships based on shared interests.
My Role
As Head of Product Design at Yubo, I led a multi-disciplinary team (design, research, content) and set a cohesive product design strategy for a platform with over 60M+ users worldwide. Reporting directly to the CPO, I championed a culture of design excellence, ensuring the highest standards were consistently met across our iOS and Android apps, as well as our internal tools.
My focus was on aligning high-quality craft with operational speed and measurable business growth. I established rigorous accessibility standards and scaled DesignOps across both mobile platforms, accelerating feature delivery speed to a 2-week sprint average while maintaining a high level of product excellence and quality.
Collaborating tightly with executives, PMs, and engineering on the roadmap, KPIs, and experimentation, I actively shaped the company's strategic vision. By directing the design of premium and micro-transaction features, my team’s work directly contributed to a 130% increase in MRR, driving the company to profitability.
I spearheaded a comprehensive, end-to-end design process, from in-depth user research to high-fidelity prototyping—and fostered strong interdisciplinary communication to ensure a smooth transition from strategic vision to product reality.
